Model-based attribution
Introduction to Model-based Attribution Model-based attribution is a sophisticated method used in mobile app development to determine the value of each touchpoint in the user journey….
Data-driven attribution
Introduction to Data-Driven Attribution Data-driven attribution is a sophisticated method of evaluating the impact of various marketing channels on a user’s journey towards a conversion. Unlike…
Time-decay attribution
Time-decay Attribution in Mobile App Development Introduction Time-decay attribution is a crucial concept in mobile app development and marketing. It helps developers and marketers understand the…
Linear attribution
Introduction to Linear Attribution Linear attribution is a model used in mobile app development and marketing to assign equal credit to all touchpoints that a user…
Multi-touch attribution
Introduction to Multi-touch Attribution Multi-touch attribution is a crucial concept in mobile app development and marketing. It refers to the method of tracking and assigning credit…
First-touch attribution
First-Touch Attribution in Mobile App Development Introduction First-touch attribution is a crucial concept in mobile app development and marketing. It refers to the method of attributing…
Last-touch attribution
Introduction to Last-Touch Attribution Last-touch attribution is a widely used model in mobile app development and digital marketing. It assigns 100% of the credit for a…
Ad creative optimization
Introduction to Ad Creative Optimization Ad creative optimization is a crucial aspect of mobile app development and marketing. It involves the continuous process of testing, analyzing,…
Return on ad spend (ROAS)
Introduction to Return on Ad Spend (ROAS) Return on Ad Spend (ROAS) is a critical metric in the world of digital marketing, especially for mobile app…
Cost per install (CPI)
Introduction to Cost per Install (CPI) Cost per Install (CPI) is a critical metric in the mobile app development and marketing industry. It refers to the…