App store optimization (ASO)
Introduction to App Store Optimization (ASO) App Store Optimization (ASO) is the process of improving the visibility and ranking of a mobile app in an app…
Mobile advertising
Introduction to Mobile Advertising Mobile advertising refers to the practice of delivering promotional content to users through their mobile devices, such as smartphones and tablets. This…
In-app advertising
Introduction to In-App Advertising In-app advertising refers to the practice of displaying advertisements within mobile applications. This form of advertising has become increasingly popular as mobile…
Push notifications
Introduction to Push Notifications Push notifications are a powerful tool in mobile app development, allowing developers to engage users by sending timely and relevant messages directly…
Retargeting
Introduction to Retargeting Retargeting, also known as remarketing, is a digital marketing strategy aimed at re-engaging users who have previously interacted with a mobile app but…
Cross-promotion
Introduction to Cross-Promotion Cross-promotion is a marketing strategy where two or more parties promote each other’s products or services to their respective audiences. In the context…
User acquisition
Introduction to User Acquisition User acquisition refers to the process of attracting and converting users to download and engage with a mobile application. It is a…
Cost per install (CPI)
Introduction to Cost per Install (CPI) Cost per Install (CPI) is a critical metric in the mobile app development and marketing industry. It refers to the…
Return on ad spend (ROAS)
Introduction to Return on Ad Spend (ROAS) Return on Ad Spend (ROAS) is a critical metric in the world of digital marketing, especially for mobile app…
Ad creative optimization
Introduction to Ad Creative Optimization Ad creative optimization is a crucial aspect of mobile app development and marketing. It involves the continuous process of testing, analyzing,…