Attribution Modeling

Introduction to Last-Touch Attribution Last-touch attribution is a widely used model in mobile app development and digital marketing. It assigns 100% of the credit for a…

First-Touch Attribution in Mobile App Development Introduction First-touch attribution is a crucial concept in mobile app development and marketing. It refers to the method of attributing…

Introduction to Multi-touch Attribution Multi-touch attribution is a crucial concept in mobile app development and marketing. It refers to the method of tracking and assigning credit…

Introduction to Linear Attribution Linear attribution is a model used in mobile app development and marketing to assign equal credit to all touchpoints that a user…

Time-decay Attribution in Mobile App Development Introduction Time-decay attribution is a crucial concept in mobile app development and marketing. It helps developers and marketers understand the…

Introduction to Data-Driven Attribution Data-driven attribution is a sophisticated method of evaluating the impact of various marketing channels on a user’s journey towards a conversion. Unlike…

Introduction to Model-based Attribution Model-based attribution is a sophisticated method used in mobile app development to determine the value of each touchpoint in the user journey….

Introduction to Click-to-Install (CTI) Tracking Click-to-Install (CTI) tracking is a crucial concept in mobile app development and marketing. It refers to the process of tracking the…

Introduction to In-app Event Tracking In-app event tracking is a crucial aspect of mobile app development that involves monitoring and analyzing user interactions within an application….

Introduction to Conversion Tracking Conversion tracking is a critical component in mobile app development, enabling developers and marketers to measure the effectiveness of their marketing campaigns…