User acquisition
Introduction to User Acquisition User acquisition refers to the process of attracting and converting users to download and engage with a mobile application. It is a…
App Analytics | App Development Types | App Performance Marketing | Attribution Modeling | Budgeting and ROI | Cloud and Backend Development | Conversion and Retention | Database Management | Design and Prototyping | DevOps and Continuous Integration/Deployment | Frameworks and Tools | Influencer and Affiliate Marketing | Machine Learning and AI | Mobile Marketing Channels | Mobile Platforms | Others | Programming Languages | Security and Authentication | Testing and Quality Assurance |
Cost per install (CPI)
Introduction to Cost per Install (CPI) Cost per Install (CPI) is a critical metric in the mobile app development and marketing industry. It refers to the…
Return on ad spend (ROAS)
Introduction to Return on Ad Spend (ROAS) Return on Ad Spend (ROAS) is a critical metric in the world of digital marketing, especially for mobile app…
Ad creative optimization
Introduction to Ad Creative Optimization Ad creative optimization is a crucial aspect of mobile app development and marketing. It involves the continuous process of testing, analyzing,…
Last-touch attribution
Introduction to Last-Touch Attribution Last-touch attribution is a widely used model in mobile app development and digital marketing. It assigns 100% of the credit for a…
First-touch attribution
First-Touch Attribution in Mobile App Development Introduction First-touch attribution is a crucial concept in mobile app development and marketing. It refers to the method of attributing…
Multi-touch attribution
Introduction to Multi-touch Attribution Multi-touch attribution is a crucial concept in mobile app development and marketing. It refers to the method of tracking and assigning credit…
Linear attribution
Introduction to Linear Attribution Linear attribution is a model used in mobile app development and marketing to assign equal credit to all touchpoints that a user…
Time-decay attribution
Time-decay Attribution in Mobile App Development Introduction Time-decay attribution is a crucial concept in mobile app development and marketing. It helps developers and marketers understand the…
Data-driven attribution
Introduction to Data-Driven Attribution Data-driven attribution is a sophisticated method of evaluating the impact of various marketing channels on a user’s journey towards a conversion. Unlike…