Apple’s App Site Association (AASA) files are used for configuring Universal Links on iOS. These files are served from your web server to allow iOS apps to associate themselves with web URLs. To ensure that these files are correctly interpreted by the client, particularly by Apple’s servers, it’s important to serve them with the correct…
In our fast-paced digital world, where mobile devices dominate internet usage, the need for faster, more efficient web experiences is paramount. Accelerated Mobile Pages (AMP) have emerged as a transformative technology, offering a streamlined approach to mobile web development that prioritizes speed and user engagement. Let’s delve into what AMP is, how it works, and why…
In the ever-evolving landscape of digital marketing, understanding the journey of your app users from initial engagement to final conversion is not just beneficial—it’s essential. The twin pillars of this understanding are attribution and data imputation. Let’s delve into why these concepts are pivotal for marketers and how they can leverage them to steer their campaigns towards success….
QR codes, or Quick Response codes, have become ubiquitous in our daily lives, serving as a bridge between the physical and digital worlds. These versatile two-dimensional barcodes can store a variety of information and can be used for multiple purposes, from making payments to directing users to specific web pages. In this blog, we’ll explore…
In the fast-paced world of mobile app marketing, understanding where your users come from and how they interact with your app is crucial. This is where app attribution comes into play. But what exactly is app attribution, and how does it work? Let’s dive in. What is App Attribution? App attribution is the process of…